Juul seems to be the vape company that knows how to fail

March 04, 2020

from starting a runaway success vaping phenomenon to the consistent continual fall in valuation and sales, Juul seems to know no bounds with it's downward spiral as they have recently announced that it will stop selling its products in Indonesia because they are unable to monitor sales and stop retailers from selling its products to minors.

If you'll recall last summer it was revealed that undisclosed sources had invested a total of $325 million into the wannabe eLiquid company that really just shills eWaste at a profit, as the company had aimed to keep expanding internationally. 

The investment was a clear indication that despite all the negative press that Juul has been receiving, the company was still going strong. Juul has also been doing seemingly anything and everything to regain the credibility it lost when it essentially merged with tobacco giant Altria.

In March 2019 Juul hired former Cardinal Health executive Douglas Roberts in order to lead its new “enterprise markets team,” which includes 17 employees, and is focused on striking deals with health plans, providers, self-insured employers and the public sector.

“It’s pretty consistent what we’re hearing, which is what’s out there today is not working, and people are really looking to get their arms around how do they provide alternatives to large groups and large masses of people who really haven’t had effective alternatives,” said Roberts at the time.

After being accused of paying social media influencers to entice the younger generation into using their device the company had shrunk back its social media presence. Additionally, towards the end of 2019, Juul Labs had decided to stop selling flavored pods well ahead of the proposed FDA ban, in an attempt to prove that it is serious about tackling teen vaping.

Everyone should view this latest decision regarding sales in Indonesia as nothing but a cold calculated marketing move. In a statement, Juul said that sales in Indonesia will be suspended until the company can ensure that local online and traditional retailers “increase and enforce age restrictions and compliance measures.”

A recent Reuters article accurately points out that the decision to retreat “from the world’s fourth most populous nation” will certainly mark a major setback for Juul’s plans to expand in Asia, an expansion that has been viewed as critical given the mounting problems that the company has been facing stateside.

What do you think about the old Juul labs company? Are they ever going to recover from their string of misfortunes? Will anyone ever take the brand name seriously again? Are they totally screwed now that there's legislation against pre-filled pod systems? 

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