Finally seeing the light of reason the American Cancer Society released a PDF documenting their clear aim for eliminating combustible cigarette smoking in the United States. Stated specifically in the file; "as emphasized by the Surgeon General and others, to dramatically reduce and eventually eliminate the use of combustible (burned) tobacco products."
The document goes on to state; "Many adults believe, erroneously, that ENDS are as harmful as combustible tobacco products." Which is exactly what we in the vaping and eLiquid industry have been saying the whole darn time! It's about time they got their heads out of their butts, and it appears that time has finally come to pass.
In a part of their three point plan to help all Americans quit smoking they state; "current-generation ENDS are markedly less harmful than combustible tobacco products" Well duh! In this document, the term ENDS refers to the variety of products that heat, but do not burn, liquids that contain nicotine - AKA eLiquid, water, and other constituents, such as propylene glycol and flavorants.
This is great news to finally have such a large and powerful organization be on the right side of the industry, and more importantly, the right side of history. Now go get your smoke off and Northland on!